TEN Enigma @ Amazon
November 2021 - nowRole: Senior Software Development Engineer
since October 2024: spearheading a taskforce to optimize product titles (shortening & removing duplicated phrases) while ensuring no loss of searchability. - Project is in ideation phase
Leading the design and implementation of an SEO tool using LLMs to augment product content. The tool uses existing search information to identify product niches to reduce competition for products. Scaled the system to 1M products analzyed per day. Main challenges were to integration of LLMs as slow, expensive and probabilistic components - reduced costs by proposing and implementing pre-filters and scaled the LLM throughput 18x through parallelization. The project led to >7M augmented product titles between June and October 2024 with an average search impression increase of 56% covering 3P products on Amazon stores worldwide.
Leading the design and implementation of the Enigma system extracting search insights into catalog actions (creating new products in stores, identifying product search defects). Scaled the system to 12M+ search queries & 30M+ products / week; generating ~10M USD incremental revenue worldwide / week